The human brain evolved to pursue, not to possess—happiness is neurologically designed to be temporary. The wellness industry profits from this by creating dissatisfaction and selling inadequate solutions, while the genuine correlates of wellbeing (relationships, contribution, autonomy) cannot be productized. The honest path is not finding happiness but accepting its impossibility and pursuing meaning instead.

Social media platforms have industrialized psychology, using decades of research into human irrationality to build systems that exploit our weaknesses at scale. The asymmetry of knowledge - where platforms understand users better than users understand themselves - creates a form of manipulation that individual resistance cannot counter and democratic governance has failed to address. The coming human-AI merge may either deepen this exploitation or, if built on open source principles, finally give humans tools to understand and protect their own minds.